The Conversion Rate
Be honest. How many potential sales is your site losing?
Most websites are like a leaky bucket. Visitors arrive in droves, but they don't stay long. Your website leaks visitors. You lose potential sales. More people might buy your products if only you could persuade them to stay longer.
So what do you do? You pour more water into the bucket. Instead of trying to keep people who've already found your site interested, you spend time and money trying to drive more customers to your site to replace the ones you've lost.
Traditional online marketing, based on sheer volume of clicks, is costly and ineffective. Stop pouring water in the bucket. Start fixing your leaks.
We’ll help you keep people active on your site by enhancing their user experience. The longer they stay, the more chance they’ll buy. That’s the essence of the Online Logic conversion rate optimisation program.
You'll see results straight away:
- More sales from the visitors you have
- Each visitor spends more - Increased basket value (e-commerce)
- Reducing your PPC (Pay-Per-Click) spend or be able to outbid your competitors for keywords
- Better visitor satisfaction, a better reputation
- Gain loyalty from your affiliates
- Visitors enjoying their experience will be more likely to return
How to calculate your conversion rate:
In its simplest form, the conversion rate of the website is:
The number of visitors / the number of visitors who take action = %
What's your conversion rate? We're willing to bet it's lower than you thought. Think of how many more sales a one or two percent increase could yield.
Your existing website can do more. Let us show you how >>
