Blog
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GAIQ Qualified Consultant - Phil Guilfoyle
A great start to the morning! I have passed my Google Analytics Individual Qualification (GAIQ) with flying colours. 91%! The revision has paid off.
Link to the 'Official GAIQ Certificate'
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The Future of Shopping?
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Friday Inspiration - So this what it takes!
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Google Analytics - More Goals!
Track Track Track!
Google has added more Goals to Analytics. Great news! Get tracking more goals!
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What is Conversion Rate Optimisation?
Then New Kid on the Block is gathering momentum...
So what is Conversion Rate Optimisation and why is it important?
For serveral years traffic has been the key ingredient to generating revenue online. "Need more revenue - lets get more traffic". Sound familiar?
The reality is that traffic is now costly and more difficult to attract, so marketeers and business owners are looking at more ways to generate revenue online. You may already have a great base level of traffic, but ask yourself;
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How to gain trust online
Circle of Trust
Mid 2009: in a recent poll, the Office of Fair Trading published that just under 33% of internet users still don't shop online because 'they don't trust the system'.
A huge amount of users still need persuading, so how do we get them to join the circle of trust?
Before we know how to gain trust, we must look at what Trust means to different website vistitors:
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