Blog
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Google Analytics - More Goals!
Track Track Track!
Google has added more Goals to Analytics. Great news! Get tracking more goals!
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What is Conversion Rate Optimisation?
Then New Kid on the Block is gathering momentum...
So what is Conversion Rate Optimisation and why is it important?
For serveral years traffic has been the key ingredient to generating revenue online. "Need more revenue - lets get more traffic". Sound familiar?
The reality is that traffic is now costly and more difficult to attract, so marketeers and business owners are looking at more ways to generate revenue online. You may already have a great base level of traffic, but ask yourself;
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How to gain trust online
Circle of Trust
Mid 2009: in a recent poll, the Office of Fair Trading published that just under 33% of internet users still don't shop online because 'they don't trust the system'.
A huge amount of users still need persuading, so how do we get them to join the circle of trust?
Before we know how to gain trust, we must look at what Trust means to different website vistitors:
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Game Set and Match
We are pleased to announce the launch of Game Set and Match's new website! Game Set and Match sell sporting equipment for Hockey, Cricket, Rugby, Tennis and Bowls. Owned by Ben Barnes, an Ex-England Hockey International, the existing off line business is booming. GSAM boasts an 8000 square foot show room with 2 full size cricket nets where you can try out any Hockey Sticks, Cricket Bats, Tennis Rackets or even Darts before you buy.
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Returns Policy
What is your returns policy? 14 days? 28 days? or Longer?
Ask yourself 'is our returns policy for us, or for our customer?'
If the answer is 'for us', then you probably have a short window in which you allow the customer to return their purchase. Maybe 14 or 28 days. Logic says that if they dont return it quickly, then they cant, which means you can make more money.
But wait.
Zappos.com the huge american shoe retailer has a wopping 365 day return policy.
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Are you placing your visitor first?
'To view this website, upgrade to a better browser'
I came accross this website the other day. Admittedly a private site but one that as a user I left, vowing never to return.
The website in question told me to 'get a better browser' as 'This [browser] causes major pain to web developers'. I use Windows IE7 since you ask, and depending on where you look Microsoft have the lions share of the internet browser market.
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