Usability Testing
Screen Shot from a Usability Test
What do your customers think of your website?
Have you ever actually seen your website in use? Sure, you know it inside out, but what about someone who's never been on it before? How do they react? Is it easy to use? Can they find their way to the information they want?
You might be surprised.
Most web designers concentrate on creating websites that are easy on the eye but difficult to use. Yet the websites that are most effective in convincing customers to part with their cash are the simplest, most user friendly ones.
We'll show you the way.
By analysing how your customers interact with your site, we can streamline your pages so it's easier for them to access the information they require. People hate wasting time. If you make their lives easier, you'll increase your chances of making a sale.
Making your site simpler to use will lead to increased conversion rates, increased basket values, reduction of bounce rates, website exits and increase customer retention and most importantly, more satisfied customers.
Proven Results:
Due to the nature and sensitivity of a usability test we are bound by Non Disclosure Agreements. But here's one shocking statistic that should make you think again:
* In one test, we found 37.5% of users couldn't see how to add a product to their shopping basket on a major e-commerce site
This one finding was worth over £100,000 per year to our client in lost sales.
Our process involves:
- Recruiting and screening participants to test
- Devising the test strategy
- Facilitation of the test by our highly skilled staff
- Testing in our state of the art lab using cutting edge testing equipment
- Delivering our findings promptly and thoroughly
- Supplying you video evidence of the findings
- Supplying a to-do list with recommendations
and if required;
• help your web designers to make changes based on our findings
Take the next step:
It's quick and easy to set up a usability test. Perhaps you're building a new website and you need feedback during the design process, or maybe you want to test a new page layout. Whatever the reason, Online Logic can provide you with an end-to-end service, detailing findings and action points in a very short space of time.
