AB Split Testing
Put your ideas to the test
AB split testing is simple: two versions of the same page are created, the second page is slightly altered. The two versions can then be tested to see which page performs better.
We use Google Website Optimizer to display page A to 50% of your visitors and page B to the other 50%. Each visitor will only ever see the page they have been shown while the test is running and the visitor will not notice any difference to your website.
Whichever page encourages more visitors to achieve your goal is the winner.
AB split testing is used commonly for all aspects of website testing and landing page optimisation. It's a very powerful way to achieve significant results.
- Need help deciding what to test?
- Need help setting up Google Website Optimiser?
We'll get you started on the path to continuous improvement.
