e-commerce

Returns Policy

What is your returns policy? 14 days? 28 days? or Longer?

Ask yourself 'is our returns policy for us, or for our customer?'

If the answer is 'for us', then you probably have a short window in which you allow the customer to return their purchase.  Maybe 14 or 28 days.  Logic says that if they dont return it quickly, then they cant, which means you can make more money.

But wait.

Zappos.com the huge american shoe retailer has a wopping 365 day return policy.